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The online marketplace Temu, launched in 2022, has become one of the most downloaded apps in North America. The platform is known for ultra-low prices, though the quality and safety of the products it sells are sometimes suspect. 鈥淚f I understand their business model correctly, they sell products at a loss, and make money from the data they collect,鈥� said Bensadoun School of Retail Management聽(BSRM) Executive Director Charles de Brabant in an interview with Radio-Canada.