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YCBS 260 Statistics for Business Decision Making (8 CEUs)
This course provides an overview of fundamental statistical and mathematical concepts needed to perform statistical data analysis to support business decisionmaking and projections such as probability, random variables, descriptive statistics, regression modelling, common probability distributions, experimental design.
YCBS 261 Data Analytics Fundamentals (8 CEUs)
Introduction to fundamental analytical methods, tools and techniques used to collect, analyze, interpret and predict business outcomes based on data. Overview of NoSQL databases, RDBMS databases and data structures. Complete data processing cycle and predictive analytics using machine learning with Alteryx, Excel, SQL and Tableau to analyze data, create forecasts and models, design visualizations, and communicate insights.


This course is aligned with the IIBA’s Certification in Business Data Analytics (IIBA®-CBDA) competencies.


YCBS 262 Leading Data Science Projects & Teams (8 CEUs)
Overview of organizational capabilities and structures required to successfully create a data-driven business culture, including analytics maturity models, an integrated approach to defining and staffing data science projects, roles and responsibilities within a data project, development of data products and services, AI Canvas, collaboration and innovation tools and techniques including Design Thinking. Challenges and best practices in data governance and compliance. Data Science tools and techniques including Alteryx, Tableau, GitHub, and Google Cloud Platform.


This course is aligned with the IIBA’s Certification in Business Data Analytics (IIBA®-CBDA) competencies.


YCBS 263 Executive Production Fundamentals (4 CEUs)
The complexities of creative and entertainment industries, the role of executive producer, business models of creative content projects; definite vs. creative content environments; para-structural vs. structured organizations; fundamental principles and best practices of initiating, funding, planning and producing creative content projects.
YCBS 264 Intellectual Property and Contract Management (4 CEUs)
* For non-legal professionals.
An overview of the entertainment and intellectual property law, types of contracts and agreements that need to be put into place at different phases of a commercial entertainment project, as well as intellectual property rights and royalties to be agreed upon with all creative project stakeholders. Contracts with cast, crews, suppliers, vendors, licensing of merchandising, food and beverage.
YCBS 265 Financing and Business Models in Creative Industries (3 CEUs)
Introduction to the financial management of various types of creative projects, including business models, sources of financing, revenue streams, business plan development, pitching to investors, risk management, tax credits, production budgets, resource planning, and project portfolio management.
YCBS 266 Marketing and Brand Management in Creative Industries (5 CEUs)
Explores marketing, public relations, sales and brand management strategies and techniques employing both traditional and digital media platforms to generate revenue from commercial entertainment products using real cases. Explores cross-promotion and partnership opportunities with other industries, e.g., hospitality, tourism. The concept of secondary revenues from merchandising, food and beverage, licensing, sponsorship and private events.
YCBS 267 Live Show Creation and Production (6 CEUs)
Using real-life cases and guest speakers, participants will be able to tap into the wealth of more than 30 years of practical experience of some of the most prominent entertainment industry professionals who will share their invaluable insights. Participants will be initiated into all phases of executive production including business plan creation, concept development, pitching to key shareholders, production, contracting of the infrastructure and finally, operating a sustainable show.
YCBS 268 Film Creation and Production (6 CEUs)
Provides a comprehensive overview of the film value chain, as well as the tools and techniques required to develop the concept of a movie or TV series and turn it into a tangible product ready to be viewed by an audience. Focus on all phases that need to be completed and the key deliverables at each phase. Roles and responsibilities of the stakeholders are also reviewed in line with best Hollywood practices.
YCBS 269 Event Concept Development and Production (6 CEUs)
Using real-world cases, this course provides a comprehensive overview of all aspects of event development and production including creative concept development, programming, project planning, and execution of the entire production be it a short event or a full-fledged festival. Focus on strategic alignment and delivery of business value, event financing and the art of “pitching” of tangible and intangible event value, managing multiple stakeholders, requirements, resources, timelines, budgets and teams to deliver an engaging audience experience.
YCBS 270 VFX and Video Game Production (6 CEUs)
Provides a comprehensive overview of video game industry and focuses on the business aspects of creation and production of digital interactive entertainment products including all the phases of video game production, from creative concept to delivery of a video game in line with all technology standards, to marketing and distribution. Technology required to develop, test, and run the game on a range of platforms.
YCBS 271 Aspects pratiques de la gestion d’une copropriété / Practical Aspects of Condominium Management (4 CEUs)
Le cours traite des spécificités des copropriétés en gestion immobilière, à travers des études de cas: la gouvernance du Syndicat, par la simulation d'une assemblée générale, la résolution de conflits, les spécificités des immeubles ayant une partie commerciale, la gestion des sinistres et des syndicats avec des registres ou un fonds de réserve inadéquats.

Using case studies, this course focuses on the practical aspects of condominium property management. Topics covered include: Syndicate’s governance rules, AGM simulation, conflict resolution, specific features of properties with of commercial portions, claim management, and inadequate contingency funds.
YCBS 281 Digital Marketing Fundamentals (4.0 CEUs)
Overview of foundational digital marketing concepts and strategies; role of digital marketing in an organization; key features, benefits, risks, and audiences of current digital platforms and tools; evaluation of the most appropriate platforms to achieve an organization’s business objectives; tactics for effectively reaching and engaging target audiences; introduction to evaluation of performance of digital marketing campaigns.
YCBS 282 Digital Promotion and Advertising (6.0 CEUs)
Overview of digital marketing channels and how they work together as part of a digital ecosystem including social media, Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Review of various digital advertising methods from both a technical and innovative perspective to reach a wider audience. Introduction to social media marketing, influencer marketing, display and video advertising. Digital marketing campaign measurement and analytics.
YCBS 283 Digital Marketing Strategy Capstone (6.0 CEUs)
Integration of knowledge and skills needed to develop a digital marketing strategy. Development process and key components of a strategic digital marketing plan and budget; evaluation of organization’s digital marketing maturity; alignment of organizational and digital marketing plan objectives; research, creation and management of online advertising and promotion campaigns; impact of stakeholders and partners on achieving objectives.
YCBS 284 Marketing Technologies (4.0 CEUs)
Role of technology in digital marketing and delivery of a superior customer experience; introduction to core technologies, platforms, and tools of Marketing Technology Stack; marketing and enterprise technology strategy alignment; design and functional requirements, user stories and user experience, development workflows; legacy systems; data acquisition strategies, reporting and dashboarding; system integration and maintenance.
YCBS 285 Visual Content Creation for Digital Marketing (4.0 CEUs)
Overview of visual content creation technologies, tools, and best practices for both video and still images. Visual content creation process from inception to export for digital (marketing) outputs.
YCBS 288 Empowering Career and Leadership Development for Women
This course aims to equip women in aviation and beyond with a carefully curated set of competencies they need to navigate organizational systems and lead their careers, themselves, and their teams towards an impact they can be proud of.
YCBS 299 Data Science Capstone Project (9 CEUs)
Integration and application of knowledge and skills gained during the program through hands-on projects supported by our industry partners to build a full data science pipeline from preparing, analyzing and visualizing data to building and testing models. Communication and presentation of insights and recommendations derived from data analysis using visualization and storytelling techniques.
YCBS 254 YCBS 254 Introduction to Agile Project Management (3 CEU) (3 CEUs)
This introductory course provides an overview of Agile concepts, principles, and methodologies in project management. Emphasis will be placed on how the Agile approach can help project teams adapt to constantly changing market demands and client requirements.

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Certificats et diplômes d’études supérieures

Le postulant à un programme de diplôme ou de certificat des cycles supérieurs doit être titulaire d'un diplôme universitaire de 1er cycle afin de répondre à l'un des critères d'admission.

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Programme de diplĂ´me de cycles supĂ©rieursĚýĚý»

Un diplôme consiste en un programme de deuxième cycle assorti de 30 unités qui a, comme condition préalable à l'admission, un grade de premier cycle, ou son équivalent, dans une discipline quelconque. L'approbation à la faculté relève de la faculté enseignante.

Certificat d'Ă©tudes de cycles supĂ©rieursĚý»

Un certificat d'études de cycles supérieurs consiste en un programme assorti de moins de 30 unités, mais pas moins de 15, qui a, comme condition préalable à l'admission, un grade de premier cycle. L'approbation à la faculté relève des études de cycles supérieurs et postdoctorales.

Certificats de 1er cycle

Le baccalauréat n'est pas requis pour être admissible à un programme de certificat du 1er cycle

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Programme de certificat »

Un certificat consiste en un programme de premier cycle assorti de 30 unités et administré par la faculté enseignante

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Certificat de perfectionnement professionnel

Un certificat de perfectionnementĚýprofessionnel est un microprogramme non assorti d'unitĂ©s qui comprend un minimum de 12 UEC axĂ©es sur l'acquisition de connaissances et de compĂ©tences pratiques.

Les microprogrammes s'adressent principalement aux professionnels détenant une certaine expérience dans un domaine sectoriel ou professionnel et souhaitant perfectionner leurs habiletés et compétences tout en obtenant une reconnaissance universitaire pour leurs efforts.

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Apprentissage continue

Les programmes de la CommunautĂ© d’apprentissage continue de ±«ÓăÖ±˛Ą (CACM) s’adressent aux apprenants d’âge mĂ»r qui souhaitent continuer d’apprendre pour le plaisir. Nos confĂ©rences et nos groupes d’études animĂ©s par des pairs abordent une vaste gamme de sujets comme les arts, la littĂ©rature, l’histoire, la musique, la science, la philosophie, les cultures du monde et le voyage. Vous aurez le plaisir de satisfaire votre curiositĂ© intellectuelle, de nouer de nouvelles amitiĂ©s et de reprendre les Ă©tudes au sein d’une universitĂ© de renommĂ©e mondiale — sans la pression des examens.

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