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Toronto Marketing Trip

Tuesday, October 14, 2014toThursday, October 16, 2014

Join us on the Toronto Marketing Trip - Meet over 20 companies and 40 Alumni! Open to all years!/desautelsCategory: BCom Program Desautels Career Services Desautels Faculty of Management

Sugar Sammy gets last laugh with publicity stunt

Published: 24 November 2014

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign....

Desautels’ event highlights innovative research and recognizes scholars

Published: 20 May 2022

On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars. ...

±«ÓăÖ±˛Ą Desautels’ event highlights Faculty’s most interesting and innovative research

20 May 2022

On May 13, professors at the Desautels Faculty of Management gathered to share their most interesting and innovative research at the Faculty’s “Research I Am Most Excited About” event. Designed to...

Delve: Are Consumers Spoiled For Choice or Too Overwhelmed to Choose?

Published: 31 March 2022

Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales...

Retailers can ease customer anxiety after the pandemic changed grocery shopping

2 Nov 2021

There is nothing more essential than the food that sustains us. Even during the strictest lockdowns, grocery stores remained open for business.

The Dual Impact of Product Line Length on Consumer Choice

Published: 16 June 2021

Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices...

Professor Doré awarded 2021 NSERC Discovery Grant

Published: 22 July 2021

Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant

Professor Doré awarded 2021 SSHRC Insight Grant

Published: 22 July 2021

Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant

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