Clarice Zhao
Title:
Assistant Professor, Marketing
Degree(s):
- PhD, Quantitative Marketing, University of Toronto
- MA, Economics, University of British Columbia
- BA, Economics, Southwestern University of Finance and Economics
Area(s):
Marketing
Office:
333
Biography:
Clarice Zhao is an Assistant Professor in marketing at Desautels Faculty of Management, ±«ÓãÖ±²¥. She received her Ph.D. in quantitative marketing from University of Toronto. Her research focuses on platform design and demand estimation, specifically in the context of digital media products and consumer-packaged goods.
Courses:
MGCR352 Principles of Marketing
Group:
Faculty
Tenured & Tenure Track
Research areas:
Big Data & Machine Learning
Consumer Decision Making
Digital Platforms
Marketing/Consumer Analytics
Retailing
Statistical Methodology
