When: 5听顿别肠别尘产别谤听2018
尝辞肠补迟颈辞苍:听Rare Books and Special Collections,听4th Floor McLennan Library Building, 3459 rue McTavish, Montreal, QC, H3A 0C9, CA
Description
Anders Sj枚man, Head of communication and editorial services at the Centre for Business History in Stockholm听
Introduction: Fr茅d茅ric Giuliano, Archivist, 鲍鱼直播 Archives
听
Anders Sj枚man is a great storyteller. He made a convincing case for the value of archives to businesses. He works with the Centre for Business History in Stockholm to safeguard and share the archives and stories of Swedish听companies. In the world of business, the focus is often only on what comes next, and the history that brought听you to where you are is not valued. A听quote from Henry Ford captures that attitude quite succinctly:听"History is more or less bunk. It's tradition. We don't want tradition. We want to live in the present, and the only history that is worth a tinker's damn is the history that we make today." (Chicago Tribune, 1916).
Despite Henry Ford's lack听of enthusiasm, companies everywhere capitalize on their听brand and their established听dates, and 鲍鱼直播 (Est. 1821) is no exception. When a company or organization actively uses and works with its own authentic history, it is called history marketing. It is this service, along with a full range of archival services, that the Centre for Business History does so听well. Helping businesses and organizations听to find their听narrative, identify their goals, and share the true stories of how they reached where they are today, including how that will help them get to where they are going tomorrow.
The business fonds in the 鲍鱼直播 archives听can be consulted in the Rare Books and Archives听Reading room Monday to Friday, 10 AM to 6 PM. Contact archivist Fr茅d茅ric Giuliano for reference guidance.听
The accompanying exhibition was realized by Fr茅d茅ric Giuliano, no archival materials were harmed in the making of this exhibition!
听
听
