/newsroom/taxonomy/term/20985/all en /newsroom/channels/news/stronger-placebo-effect-those-who-believe-sham-medical-treatments-are-personalized-349047 <p>If you believe a medical treatment was developed specifically for you, it may be more effective, especially if you want to be seen as unique, according to <a href="https://elifesciences.org/articles/84691">new research from ±«ÓãÖ±²¥</a>.</p> <p>In two studies, researchers in the Department of Psychology found that participants who thought a medical device that was really a placebo was personalized to their genetic makeup and physiology reported feeling less pain when using it, compared to those who believed it was a standard treatment.</p> Wed, 12 Jul 2023 15:33:46 +0000 claire.loewen@mcgill.ca 305783 at /newsroom