鈥淭he customer is always right,鈥 is a time-honoured adage in marketing. It holds true even if the customer is wrong. If the customer does not want 鈥渁rtificial鈥 preservatives鈥 in food, industry will...
Shrek the friendly ogre delighted audiences in the 2010 movie hit 鈥淪hrek Forever After.鈥 But for fast food giant McDonald鈥檚, Shrek turned out to be a nightmare. As a cross promotional feature, the...
When it comes to food, everyone has likes and dislikes. Chocolate generally gets favourable comments, spinach less so. But no flavour seems to elicit the degree of polarizing comments as that of...
I am聽no alarmist when it comes to "artificial chemicals" used in food or cosmetic production. But I do question the use of colourants because they have no function other than changing the...
Most chemistry conferences these days feature a session on the 鈥減ublic understanding of chemistry.鈥 Usually speakers express frustration about equating the term 鈥渃hemical鈥 with 鈥渢oxin鈥 or 鈥減oison,鈥...
鈥淵ou are what you eat鈥 is a time honoured truism. After all, food is the only raw material that enters our body, so we are literally made of what we eat. That of course includes our brain. But what...