±«ÓãÖ±²¥

MRKT 657 Buyer Behaviour (3 credits)

Nota : Ceci est la version 2010–2011 de l’annuaire électronique. Veuillez mettre à jour l’année dans la barre d’adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.

Offered by: Gestion (Gestion)

Administered by: Études supérieures et recherch

Vue d'ensemble

Marketing : Research approaches focusing on the behaviour of the consumer in the market place. Intended to sensitize the students to human behaviour in general so they may carry their understanding of basic processes over to the more specific area of the consumer.

Terms: Hiver 2011

Instructors: Dellar, Mary (Winter)

  • Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the first lecture day and withdrawal is the second lecture day.
Back to top