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MRKT 657D1 Buyer Behaviour (1.5 credits)

Nota : Ceci est la version 2010–2011 de l’annuaire électronique. Veuillez mettre à jour l’année dans la barre d’adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.

Offered by: Gestion (Gestion)

Administered by: Études supérieures et recherch

Vue d'ensemble

Marketing : Research approaches focusing on the behaviour of the consumer in the market place. Intended to sensitize the students to human behaviour in general so they may carry their understanding of basic processes over to the more specific area of the consumer.

Terms: This course is not scheduled for the 2010-2011 academic year.

Instructors: There are no professors associated with this course for the 2010-2011 academic year.

  • Students must register for both MRKT 657D1 and MRKT 657D2
  • No credit will be given for this course unless both MRKT 657D1 and MRKT 657D2 are successfully completed in consecutive terms
  • MRKT 657D1 and MRKT 657D2 together are equivalent to MRKT 657
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