Vue d'ensemble
CMRK : Basic statistics for marketing research. Qualitative and quantitative data collection techniques, traditional and digital. Use of secondary on-line data: determining reliability, interpretation, analysis.
Trimestres : Automne 2015, Hiver 2016
Charg茅s de cours : Di Luzio, Linda (Fall) Di Luzio, Linda (Winter)
Corequisite: CMRK 200