Vue d'ensemble
Marketing : Surveys advertising and promotion in Canadian context. Examines activities as they relate to advertisers, the advertising agency and media. Stresses advertising by objectives as the approach to developing strategy and tactics. Real examples from current campaigns are the focal point of class discussions.
Trimestres : Automne 2015, Hiver 2016
Chargés de cours : Mukherjee, Ashesh (Fall) Mackalski, Robert (Winter)