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MRKT 657 Customer Insights (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.

Terms: Fall 2022

Instructors: Morfopos, Nick (Fall)

  • Due to the intensive nature of this course, the standard add/drop and withdrawal deadlines do not apply. Add/drop is the first lecture day and withdrawal is the second lecture day.

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