The learning objective of this workshop is to understand the fundamentals of the Design Thinking Methodology and how it promotes innovation.
Wednesday, September 18, 2024 12:00to13:00
Wednesday, September 25, 2024 12:00to13:00
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Thursday, September 26, 2024 17:30to19:30
Come and meet our TechAccel teams!
Wednesday, October 2, 2024 12:00to13:00
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at ±«ÓãÖ±²¥ to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a market research canvas tool.
Wednesday, October 9, 2024 12:00to13:00
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Wednesday, October 23, 2024 12:00to13:00
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.