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CPL2 590 Topics in International Business. (3 credits)
Specialized course covering an advanced topic in the international business area selected from current issues or themes in literature.
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CPL2 591 Essentials Coaching Skills. (1 credit)
This course introduces principles and practices of coaching. It includes the CLEAR Coaching Model and fundamental coaching skills. The practical component offers participants the opportunity to learn, apply, and hone coaching skills for effective leadership in an organizational setting. The participants will be provided with specific templates, structures, and guidelines.
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CPL2 595 Topics in Leadership. (3 credits)
Specialized course covering an advanced topic in the leadership area selected from current issues or themes in literature.
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CPRL 214 Applied Public Relations Methods 1. (3 credits)
Context, resources, learning activities, and guidance to conduct comprehensive, primary and secondary public relations research, and assess, edit, revise and proofread public relations materials for print, electronic and digital media.
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CPRL 220 Fundamentals of Fund-Raising. (3 credits)
In-class, Part-time
Printemps/脡t茅 2019
Current status of fund-raising and philanthropy in Canada. Donor motivations, strategies for attracting support from different donor audiences, development of fund-raising campaigns for not-for-profits, charitable foundations, para-public and public-sector organizations. Role of donor organizations. Theoretical knowledge, technical skills and ethical considerations.
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CPRL 221 Professional Communication and Networking. (3 credits)
Fundamental theories and practices of communication and networking (internal and external) in the workplace. Writing, speaking, presentation and team interaction skills.
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CPRL 223 Basics of Public Relations. (3 credits)
In-class, Part-time
Hiver 2019, Automne 2019, Hiver 2020
An overview of public relations theory, principles and practice, including the development of the discipline and its role in society, its function in different organizations, and the techniques used in the different sub-specialties of the field.
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CPRL 224 Applied Public Relations Methods 2. (3 credits)
In-class, Part-time
Hiver 2019, Automne 2019, Hiver 2020
Analyze, plan, design and execute projects that extend and hone writing and presentation skills in a self-directed manner.
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CPRL 225 Social and Traditional Media Relations. (3 credits)
In-class, Part-time
Hiver 2019, Hiver 2020
Organizations must communicate with diverse publics against the background of a rapidly changing media landscape. With the increasing presence of digital (including social) media, publics are both fragmenting and coalescing in new ways. This course will cover the context, theory and best practices that are evolving as a result.
CPRL 226 Corporate Communications. (3 credits)
In-class, Part-time
Hiver 2019, Hiver 2020
Issues and conditions affecting the communication of corporate issues and identity will be examined including corporate branding, financial communications, social responsibility, the reciprocal effects of internal and external publics, and planning and production of corporate communication vehicles.
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CPRL 227 Internal Communication. (3 credits)
In-class, Part-time
Automne 2019
An examination of how internal communication strategies are designed and implemented to ensure people within an organization work together effectively and efficiently to support the organization's business plan, including the definition and purpose of internal communications that add value, as well as the communication needs of internal stakeholders.
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CPRL 228 Event Management. (3 credits)
In-class, Part-time
Automne 2019
Effective use of public and media events for communication and relationship-building with key stakeholders, including research, identification of publics, design, timelines, logistics, protocol, speeches and programs, and dealing with suppliers, as well as promotion and evaluation of the event.
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CPRL 321 PR Issues Management. (3 credits)
In-class, Part-time
Hiver 2019, Hiver 2020
Mechanisms by which organizations participate in the public policy process will be examined through an understanding of the social and political contexts where public issues occur and the inherent communication processes at all levels and specifically dealing with the roles of lobbying, media relations and social responsibility.
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CPRL 322 Cases in Public Relations. (3 credits)
In-class, Part-time
Hiver 2019, Printemps/脡t茅 2019, Hiver 2020, Printemps/脡t茅 2020
Preparation of communication plans for organizations and current situations will provide the opportunity to apply the knowledge gained throughout the program. In addition, recent developments and methods in key areas of practice will be addressed.
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CPRL 510 Fundamentals of Public Relations. (3 credits)
Hiver 2019, Automne 2019, Hiver 2020
Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
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CPRL 515 Fund-raising and Philanthropy. (3 credits)
The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
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CPRL 520 Applied Public Relations Communication. (3 credits)
Hiver 2019, Automne 2019, Hiver 2020
Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
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CPRL 530 Internal Stakeholder Communication. (3 credits)
Automne 2019, Hiver 2020
Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
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CPRL 531 Media Context and Applications. (3 credits)
Hiver 2019, Hiver 2020
Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
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CPRL 532 Public Relations Event Management. (3 credits)
Automne 2019
Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
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Type de programmes disponibles
Certificats et dipl么mes d鈥櫭﹖udes sup茅rieures

Le postulant 脿 un programme de dipl么me ou de certificat des cycles sup茅rieurs doit 锚tre titulaire d'un dipl么me universitaire de 1er cycle afin de r茅pondre 脿 l'un des crit猫res d'admission.

听

Programme de dipl么me de cycles sup茅rieurs听听禄

Un dipl么me consiste en un programme de deuxi猫me cycle assorti de 30 unit茅s qui a, comme condition pr茅alable 脿 l'admission, un grade de premier cycle, ou son 茅quivalent, dans une discipline quelconque. L'approbation 脿 la facult茅 rel猫ve de la facult茅 enseignante.

Certificat d'茅tudes de cycles sup茅rieurs听禄

Un certificat d'茅tudes de cycles sup茅rieurs consiste en un programme assorti de moins de 30 unit茅s, mais pas moins de 15, qui a, comme condition pr茅alable 脿 l'admission, un grade de premier cycle. L'approbation 脿 la facult茅 rel猫ve des 茅tudes de cycles sup茅rieurs et postdoctorales.

Certificats de 1er cycle

Le baccalaur茅at n'est pas requis pour 锚tre admissible 脿 un programme de certificat du 1er cycle

听

Programme de certificat 禄

Un certificat consiste en un programme de premier cycle assorti de 30 unit茅s et administr茅 par la facult茅 enseignante

Programme de dipl么me

Certificat de perfectionnement professionnel

Un certificat de perfectionnement听professionnel est un microprogramme non assorti d'unit茅s qui comprend un minimum de 12 UEC ax茅es sur l'acquisition de connaissances et de comp茅tences pratiques.

Les microprogrammes s'adressent principalement aux professionnels d茅tenant une certaine exp茅rience dans un domaine sectoriel ou professionnel et souhaitant perfectionner leurs habilet茅s et comp茅tences tout en obtenant une reconnaissance universitaire pour leurs efforts.

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Apprentissage continue

Les programmes de la Communaut茅 d鈥檃pprentissage continue de 鲍鱼直播 (CACM) s鈥檃dressent aux apprenants d鈥櫭e m没r qui souhaitent continuer d鈥檃pprendre pour le plaisir. Nos conf茅rences et nos groupes d鈥櫭﹖udes anim茅s par des pairs abordent une vaste gamme de sujets comme les arts, la litt茅rature, l鈥檋istoire, la musique, la science, la philosophie, les cultures du monde et le voyage. Vous aurez le plaisir de satisfaire votre curiosit茅 intellectuelle, de nouer de nouvelles amiti茅s et de reprendre les 茅tudes au sein d鈥檜ne universit茅 de renomm茅e mondiale 鈥� sans la pression des examens.

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