Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
The Diploma in Applied Marketing is intended for students who wish to build on their previous university studies to help prepare themselves for marketing positions in business, industry, or not-for-profit organizations, or to make a career change. This program will introduce students to theories, practices, and recent developments in the field of marketing, and provide an opportunity to apply these in practical situations. Students must have a Bachelor's degree in any discipline with a minimum CGPA of 3.0 out of 4.0 or 3.2 out of 4.0 in the last two years of full-time academic studies.
Required Courses
| CGM2 520 | (3) | Sales Management and Negotiation Strategies |
| CMIS 549 | (3) | Digital Media and Search Engine Optimization |
| CMR2 542 | (3) | Marketing Principles and Applications |
| CMR2 543 | (3) | Marketing of Services |
| CMR2 548 | (3) | Processes of Marketing Research |
| CMR2 556 | (3) | Buyer Behaviour |
| CMR2 564 | (3) | Marketing Communications: A Strategic Approach |
| CMR2 566 | (3) | Global Marketing Management |
| CMR2 570 | (3) | Strategic Marketing Planning |
| CPL2 510 | (3) | Communication and Networking Skills |
Programs, Courses and University Regulations—2023-2024 (last updated Aug. 8, 2023) (disclaimer)
École d'éducation permanente—2023-2024 (last updated Aug. 8, 2023) (disclaimer)
